MRKT 228 - The Power of the Brand

As business becomes more global, the need to strategically place and define a company’s position within the industry and consumers’ minds becomes paramount. This course will analyze the components that go into a branding strategy, why they must constantly be reviewed, and how the firm has to be prepared to adapt its strategies to properly and continuously serve the target market and remain competitive.
3 credits
Prerequisite: MRKT 103 or MRKT 103H