FASH 259 - Fashion Communications in a Digital Age

Brand building, brand positioning, and developing brand ambassadors are at the root of all effective communication processes. This course introduces students to the principles and practices of advertising and public relations as they apply to fashion brands and products. Students learn to manage integrated communications strategies, identifying and communicating brand principles to varied target markets through online video, social networks, digital radio, and other emerging media. (offered in Spring only)
3 credits
Prerequisite: FASH 105, ACOM 111