MRKT 304 - E-Commerce

Recognizing the crucial role of technology in transforming business practices, this course is an introduction to the process of electronically buying and selling goods, services, and information. Taught in a computer-equipped classroom, students gain first-hand experience as e-consumers on the internet as they evaluate e-commerce, including how it is being conducted and managed and its major opportunities, limitations, issues, and risks.
3 credits
Prerequisite: MRKT 103 or MRKT 103H