MNGT 102 - Retailing

Retailing is a combination of activities involved in selling goods and services, domestically and globally, directly to ultimate consumers. This course will focus on the different channels of retail organizations, including brick and mortar, catalog, television, and e-tailing. The class will cover various retailer functions including establishing an image, merchandise planning, forecasting and budgeting, human resources, operations, store layout and design, and Management Information Systems. Corporate social responsibility will also be discussed. The text will be supplemented with current events and case studies to stimulate critical-thinking skills and to develop a participative classroom environment.
3 credits