Fashion Marketing, MPS

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The curriculum for the MPS in Fashion Marketing is designed to provide students with a comprehensive understanding of marketing approaches specifically tailored for the fashion industry. This specialized field of study encompasses various aspects such as strategic marketing, digital marketing, brand positioning, market segmentation, advertising, public relations, and consumer experience. The core objective of the program is to equip students with the skills and knowledge necessary to create awareness, generate demand, and drive sales within the dynamic and competitive world of fashion. All students complete a core curriculum consisting of 12 credits and then declare a specialization (as available depending on which campus student is enrolled).

Registered HEGIS Code 0509

(Total credits: 30)

Core Courses

18 Credits

GRAD 612 - Advanced Spreadsheet Modeling credit(s): 1.5
MPSM 600 - Fashion Marketing Management credit(s): 3
MPSM 606 - Digital Marketing in the Fashion Industry credit(s): 3
MPSM 608 - Internship in Fashion Marketing credit(s): 3 or
MPSX 700 - Developing and Exercising Influence in Organizations
credit(s): 3
MPSM 609 - Capstone in Fashion Marketing credit(s): 3
MPSM 611 - Marketing Metrics credit(s): 1.5
MPSM 613 - Strategic Marketing Communications in the Fashion Industry credit(s): 3

Specialization in Digital Media and Marketing

12 Credits

In today’s digital age, consumers spend a significant amount of time and energy consuming content across various digital platforms. A specialization in digital media and marketing equips students with the knowledge and skills to effectively reach and engage with target audiences through digital channels such as social media, online advertising, mobile marketing, and influencer marketing. This specialization can be completed in the face-to-face modality.

MPSM 704 - Advanced Digital Media and Marketing credit(s): 3
Select Any Six (6) Credits
MPSM 614 - Global Luxury Brand Marketing in the Fashion Industry credit(s): 3
MPSM 705 - Advanced Web Analytics and SEO credit(s): 3
MPSR 657 - Technology in Fashion Merchandising and Management credit(s): 3
MSCA 710 - The Consumer Experience credit(s): 3
Select Any Three (3) Credits
MPSE 704 - Data Visualization and Communication Graphics credit(s): 1.5
MPSM 720 - eCommerce, mCommerce and sCommerce Marketing credit(s): 1.5
MPSM 721 - Digital and Social Media Content Marketing credit(s): 1.5

Specialization in Strategic Digital Marketing

12 Credits

In today’s digital age, traditional marketing approaches alone are insufficient. Digital marketing has become a vital component of overall marketing strategies, enabling businesses to reach wider audiences, engage with customers in real-time, and drive measurable results. A specialization in strategic digital marketing equips students with the knowledge and skills to navigate the rapidly evolving marketing landscape and leverage digital platforms effectively. This specialization can be completed in the face-to-face and online modalities.

MPSM 706 - Advanced Strategic Marketing Management credit(s): 3
Select Any Six (6) Credits
MPSE 621 - Licensing credit(s): 3
MPSM 607 - Foundations of Fashion PR Strategies and Tactics credit(s): 3
MPSM 614 - Global Luxury Brand Marketing in the Fashion Industry credit(s): 3
MSCA 710 - The Consumer Experience credit(s): 3
Select Any Three (3) Credits
MPSE 704 - Data Visualization and Communication Graphics credit(s): 1.5
MPSM 720 - eCommerce, mCommerce and sCommerce Marketing credit(s): 1.5
MPSM 721 - Digital and Social Media Content Marketing credit(s): 1.5

Notes:

For MS or MPS degree students, a minimum of 24 credits must be completed at LIM College.

Career Success Track

The Graduate Studies Program* offers a Career Success Track that consists of three required career internship or seminar courses across three consecutive semesters. These courses aim to provide students with real-world skills, knowledge, and experience to explore, prepare, and achieve their career goals.

* Not available in The Business of Cannabis program

Required Courses

CHOOSE TWO (2) CREDITS OF THE FOLLOWING:
MPSI 691 - Graduate Career Accelerator credit(s): 1
MPSI 692 - Graduate Career Launcher Internship credit(s): 1
MPSI 693 - Graduate Career Explorer Internship credit(s): 1
CHOOSE ONE (1) OF THE FOLLOWING:
MPSB 608 - Internship in The Business of Fashion
  credit(s): 3 or
MPSM 608 - Internship in Fashion Marketing
  credit(s): 3 or
MPSR 659 - Internship in Fashion Merchandising and Management
  credit(s) 3 or
MPSS 610 - Internship in Global Fashion Supply Chain Management
  credit(s) 3 or
MPSX 700 - Developing and Exercising Influence in Organizations
  credits(s): 3 or
MSCA 714 - Internship in Consumer Analytics
  credit(s) 3
In order to be afforded the maximum flexibility in fulfilling the track, students should declare the track at the start of their first semester.