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Dec 11, 2024
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2024-2025 College Catalog
Fashion Marketing, MPS
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The curriculum for the MPS in Fashion Marketing is designed to provide students with a comprehensive understanding of marketing approaches specifically tailored for the fashion industry. This specialized field of study encompasses various aspects such as strategic marketing, digital marketing, brand positioning, market segmentation, advertising, public relations, and consumer experience. The core objective of the program is to equip students with the skills and knowledge necessary to create awareness, generate demand, and drive sales within the dynamic and competitive world of fashion. All students complete a core curriculum consisting of 12 credits and then declare a specialization (as available depending on which campus student is enrolled).
Registered HEGIS Code 0509
(Total credits: 30)
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Specialization in Digital Media and Marketing
12 Credits In today’s digital age, consumers spend a significant amount of time and energy consuming content across various digital platforms. A specialization in digital media and marketing equips students with the knowledge and skills to effectively reach and engage with target audiences through digital channels such as social media, online advertising, mobile marketing, and influencer marketing. This specialization can be completed in the face-to-face modality. Specialization in Strategic Digital Marketing
12 Credits In today’s digital age, traditional marketing approaches alone are insufficient. Digital marketing has become a vital component of overall marketing strategies, enabling businesses to reach wider audiences, engage with customers in real-time, and drive measurable results. A specialization in strategic digital marketing equips students with the knowledge and skills to navigate the rapidly evolving marketing landscape and leverage digital platforms effectively. This specialization can be completed in the face-to-face and online modalities. Notes:
For MS or MPS degree students, a minimum of 24 credits must be completed at LIM College. Career Success Track
The Graduate Studies Program* offers a Career Success Track that consists of three required career internship or seminar courses across three consecutive semesters. These courses aim to provide students with real-world skills, knowledge, and experience to explore, prepare, and achieve their career goals. * Not available in The Business of Cannabis program Required Courses |
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