Consumer Analytics, MS

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The MS in Consumer Analytics prepares graduates to use data analysis to solve complex problems and improve organizational efficiency - from resource allocation all the way through the supply chain. The curriculum covers a variety of topics including: Data Analysis, Strategic Marketing Management, Research Design & Applications for Data, The Consumer Experience, Data Visualization & Communications Graphics and Data Mining and Analytics. This program can be completed in the face-to-face modality.

Registered HEGIS Code 0503

(Total credits: 30)

Courses

MSCA 701 - Business Spreadsheets credit(s): 1.5
MSCA 702 - Introduction to Statistics credit(s): 1.5
MSCA 703 - Strategic Marketing Management credit(s): 1.5
MSCA 704 - Data Visualization and Communication Graphics credit(s): 1.5
MSCA 705 - Research Design and Applications for Data credit(s): 3
MSCA 706 - Data Analysis credit(s): 3
MSCA 707 - Advanced Marketing Metrics credit(s): 1.5
MSCA 708 - Applications of Financial Metrics to Marketing credit(s): 1.5
MSCA 709 - Customer Relationship Management credit(s): 3
MSCA 710 - The Consumer Experience credit(s): 3
MSCA 711 - Multivariate Statistical Analysis credit(s): 3
MSCA 712 - Data Mining and Analytics credit(s): 3
MSCA 713 - Analytics Project Consultancy credit(s): 3 or
MSCA 714 - Internship in Consumer Analytics
credit(s): 3

Notes:

For MS or MPS degree students, a minimum of 24 credits must be completed at LIM College.

Career Success Track

The Graduate Studies Program* offers a Career Success Track that consists of three required career internship or seminar courses across three consecutive semesters. These courses aim to provide students with real-world skills, knowledge, and experience to explore, prepare, and achieve their career goals.

* Not available in The Business of Cannabis program

Required Courses

CHOOSE TWO (2) CREDITS OF THE FOLLOWING:
MPSI 691 - Graduate Career Accelerator credit(s): 1
MPSI 692 - Graduate Career Launcher Internship credit(s): 1
MPSI 693 - Graduate Career Explorer Internship credit(s): 1
CHOOSE ONE (1) OF THE FOLLOWING:
MPSB 608 - Internship in The Business of Fashion
  credit(s): 3 or
MPSM 608 - Internship in Fashion Marketing
  credit(s): 3 or
MPSR 659 - Internship in Fashion Merchandising and Management
  credit(s) 3 or
MPSS 610 - Internship in Global Fashion Supply Chain Management
  credit(s) 3 or
MPSX 700 - Developing and Exercising Influence in Organizations
  credits(s): 3 or
MSCA 713 - Analytics Project Consultancy
  credit(s) 3 or
MSCA 714 - Internship in Consumer Analytics
  credit(s) 3
In order to be afforded the maximum flexibility in fulfilling the track, students should declare the track at the start of their first semester.