Consumer Analytics, MS

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The MS in Consumer Analytics prepares graduates to use data analysis to solve complex problems and improve organizational efficiency - from resource allocation all the way through the supply chain. The curriculum covers a variety of topics including: Data Analysis, Strategic Marketing Management, Research Design & Applications for Data, The Consumer Experience, Data Visualization & Communications Graphics and Data Mining and Analytics. This program can be completed in the face-to-face modality.

Registered HEGIS Code 0503

(Total credits: 30)

Courses

MSCA 701 - Business Spreadsheets credit(s): 1.5
MSCA 702 - Introduction to Statistics credit(s): 1.5
MSCA 703 - Strategic Marketing Management credit(s): 1.5
MSCA 704 - Data Visualization and Communication Graphics credit(s): 1.5
MSCA 705 - Research Design and Applications for Data credit(s): 3
MSCA 706 - Data Analysis credit(s): 3
MSCA 707 - Advanced Marketing Metrics credit(s): 1.5
MSCA 708 - Applications of Financial Metrics to Marketing credit(s): 1.5
MSCA 709 - Customer Relationship Management credit(s): 3
MSCA 710 - The Consumer Experience credit(s): 3
MSCA 711 - Multivariate Statistical Analysis credit(s): 3
MSCA 712 - Data Mining and Analytics credit(s): 3
MSCA 713 - Analytics Project Consultancy credit(s): 3 or
MSCA 714 - Internship in Consumer Analytics
credit(s): 3

Notes:

For MS or MPS degree students, a minimum of 24 credits must be completed at LIM College.

Career Success Track

The Graduate Studies Program offers a Career Success Track. All students will have the option to enroll in the exciting new “Career Success Track” which consists of 3 career courses, all of which are aimed at preparing students to recognize, understand, and secure their career goals.

Required Courses

MPSI 600 - Career Accelerator credit(s): 3
MPSI 690 - Graduate Career Exploration Internship credit(s): 1
MPSB 608 - Internship in The Business of Fashion
  credit(s): 3 or
MPSM 608 - Internship in Fashion Marketing
  credit(s): 3 or
MPSR 659 - Internship in Fashion Merchandising and Management
  credit(s) 3 or
MPSS 610 - Internship in Global Fashion Supply Chain Management
  credit(s) 3 or
MSCA 714 - Internship in Consumer Analytics
  credit(s): 3
Students declare the “Career Success Track” option at the end of their first semester. In order to declare the track a student must either be currently taking or have already passed MPSI 600 - Career Accelerator.