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Nov 23, 2024
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2020-2021 College Catalog [ARCHIVED CATALOG]
Marketing, BBA
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 Return to: Degree Programs
The Bachelor of Business Administration (BBA) in Marketing, prepares students to begin careers in brand and product management, marketing communications, social media marketing, and related fields. The program teaches students skills in branding, marketing research, and communications to be ready for the fast-paced marketing side of the fashion industry. The curriculum provides a foundation of core courses in liberal arts and business, and includes many industry specific courses as well. This program can be completed face-to-face or fully online.
Registered HEGIS Code 0509
(Total credits: 121/122)
(Total liberal arts credits: 36)
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LIM College Core
Required Courses - 10 Credits
General Education Requirements
Required Courses - 21 Credits
Career Education & Internship Requirements
Required Courses - 13 Credits
Business Core Requirements
Required Courses - 15 Credits
Marketing Major Requirements
Required Courses - 30 Credits
Liberal Arts & Sciences Electives
12 Credits
Liberal Arts Electives are any non-remedial courses offered by the Arts & Sciences department with the following prefixes: COMM, ECON, ENGL, ARTS, HIST, LANG, MATH, NTSC, PHIL, POLS, PSYC, and SOCI, plus INTD 2511 , not specifically required for a major and vary depending upon major course requirements.
General Electives
21 Credits
General Electives are any courses numbered 1000 or higher (except CARE 1890 - Micro-Internship (Optional)) which are not specifically required for the student’s degree program.
Notes:
- All courses are required except where choice is indicated.
- First Year Experience or College Success for Online Students is required for all first-time freshmen or students who have transferred in fewer than 13 credits.
- For BS, BBA and BPS degree students, a minimum of 36 credits must be completed at LIM College.
- All students are required to take CARE 1300 - Internship Prep: Designing your Career
- Students who do not have prior retail experience or do not meet the qualifications listed below are also required to complete CARE 1620 - Internship I prior to graduation.
- Students who have 24 or more credits and at least 1,000 hours of retail or corporate experience within the past five years can qualify out of CARE 1620 and take another course to replace those credits.
- Students who have fewer than 24 credits and at least 2,000 hours of retail or corporate experience within the past five years and can qualify out of CARE 1620 and take another course to replace those credits.
Verifiable proof of retail or corporate experience will be required. Students must submit a resume with one of the following:
- Signed letter from their employer(s) on company letterhead verifying hours worked and overview of responsibilities
- W2 with a corresponding paystub from the W2 year
- Pay stub
Students are encouraged to submit all retail experience accrued from multiple employers, if applicable.
English and Mathematics Placement
All undergraduate students who enroll at LIM College are assessed in the areas of writing and mathematics to ensure they receive adequate support while completing required coursework*.
Students are assessed by either:
- Submitting ACT or SAT scores for review
- Completing the LIM College placement tests
In addition, college-level English composition and mathematics courses will be reviewed for equivalency and used when determining placement test requirements.
Students will be placed based on any of the above submissions. If multiple submissions are made, LIM College will use the placement criteria that demonstrates the highest level of proficiency. Students who choose not to submit ACT/SAT scores and who do not take the LIM College placement test will automatically be placed into corequisite developmental courses in Writing and Statistics.
Corequisite developmental education courses do not carry credit towards the degree, but do carry hours which count towards full-time status. See Undergraduate Credits and Hours for further information.
*Students accepted into the Fashion Scholars program are qualified out of developmental education course work.
Minors*
LIM College offers the following minors** for each major, which are intended to provide an additional focused area of study:
FASHION MEDIA MINOR:
FASHION MERCHANDISING MINORS:
(for Non-Fashion Merchandising Majors)
RETAIL BUYING AND PLANNING (for Fashion Merchandising Majors)
LIBERAL ARTS MINORS:
MARKETING, MANAGEMENT, AND FINANCE MINORS:
VISUAL STUDIES MINORS:
Not all courses are offered every semester.
Note that the LIM College Diploma will not display minors (only degree and program will be displayed). However, minors will be shown on the LIM College transcript.
* Not available online.
**Students must take two of the five courses required for the minor at LIM College in order to declare a minor at LIM College (students may transfer in a maximum of three courses into a minor). There is no limit to the number of minors that students can declare. Students may use the same course to qualify for multiple minors. Students are limited to applying one required course as part of their minor. Exceptions are made at the discretion of each department chair.
Fashion Scholars*
All Fashion Scholars are required to complete the following:
All Fashion Scholars are required to complete a minimum of 21 credits at the honors level, achieving a minimum final grade of B in each course (substituting for the non-honors equivalent). The 21 honors credits include:
Global Pathway to Fashion Program
Students enrolled in the Global Pathway to Fashion Program will complete the following:
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