Marketing, BBA

1st Year / 1st Semester

• ACOM 120 - Public Speaking 3 credits
• FASH 105 - Fashion Fundamentals 3 credits
• FYES 100 - First Year Experience 1 credit *
• MNGT 102 - Retailing 3 credits
• MFTC 119 - Computer Applications 3 credits
• SURV 101 - Fashion Survey I 0 credits
• WORK 101 - Work Project I 3 credits

1st Year / 2nd Semester

• ACOM 102 - Research and Analysis 1 credit
• ACOM 111 - English Composition I 3 credits
• MFTC 114 - College Algebra 3 credits
• MRKT 103 - Marketing 3 credits
• VMER 100 - Introduction to Visual Merchandising 3 credits

• Professional Elective
    3 credits

2nd Year / 1st Semester

• FASH 233 - Applied Concepts in Fashion Merchandising 3 credits
• FLDT 101 - Field Trip I 0 credits
• MFTC 209 - Accounting 3 credits
• MFTC 219 - Spreadsheet Applications 3 credits
• MNGT 207 - Management 3 credits
• MRKT 230 - Applied Marketing Research 3 credits
• WORK 201 - Work Project II 3 credits

2nd Year / 2nd Semester

• ACOM 130 - Professional Communications 3 credits
• MFTC 204 - Economics 3 credits
• MRKT 204 - Consumer Behavior 3 credits

• Liberal Arts Elective
    3 credits

• Liberal Arts Elective
    3 credits

• Professional Elective
    3 credits

3rd Year / 1st Semester

• ACOM 300 - Junior Writing Topics 3 credits
• FLDT 102 - Field Trip II 0 credits
• MFTC 315 - Statistics 4 credits
• MNGT 307 - Business Law 3 credits
• MRKT 205 - Integrated Marketing Communications 3 credits
• MRKT 304 - E-commerce 3 credits

3rd Year / 2nd Semester

• MFTC 314 - Finance 3 credits
• MRKT 228 - The Power of the Brand 3 credits

• Professional Elective
    3 credits

• Marketing Elective
    3 credits

• Liberal Arts Elective
    3 credits

4th Year / 1st Semester

• ACOM 301 - Ethics 3 credits
• MRKT 318 - Global Markets 3 credits
• SENR 401A - Senior Co-op Preparation 0 credits

• Professional Elective
    3 credits

• Marketing Elective
    3 credits

• Marketing Elective
    3 credits

4th Year / 2nd Semester

• MNGT 405 - Leadership and Negotiation 3 credits
• MRKT 420 - Sr Capstone - Marketing 3 credits
• MRKT 421 - Senior Capstone Orals - Marketing 1 credit
• SENR 401B - Senior Co-op 6 credits

Notes:

All courses are required except where choice is indicated.

 *First Year Experience is required of all first-time freshmen or students who have transferred in less than 13 credits.

The following credits must be earned prior to starting an internship:

10 credits/Work Project I 
36 credits/Work Project II 
95 credits/Senior Co-op 

 View The Courses You’ll Take  for a complete list of professional and liberal art courses.

All students must complete the final 33 credits (in addition to the Senior Semester) at LIM College.

All entering students prior academic records are evaluated to determine Math and English capabilities. This includes SAT and/or ACT math and writing results and results of English and math courses taken at other colleges. See the LIM College website for current criteria. This information is used when planning a student’s academic program, which may include required remedial Math and/or English courses. Remedial courses do not carry credit towards the degree but do carry hours which count towards full-time status. See Credits and Hours  and Remedial Course Policy  for further information.

• ACOM 099 - Writing Essentials 3 credits
• MFTC 095A - Foundations of Mathematics I 1.5 credits
• MFTC 095B - Foundations of Mathematics II 1.5 credits
• MFTC 095P - Foundations of Mathematics Prep 1.5 credits
• MFTC 095R - Foundations of Mathematics Refresher 3 credits
• MFTC 097 - Elements of Algebra 3 credits
• MFTC 099 - Introduction to Algebra 3 credits

LIM College offers the following concentrations for each major, which are intended to provide a focused area of study in addition to the major:

Cosmetics
Digital Business Strategy
Entrepreneurship
Event Planning
Fashion Communications
Fashion Merchandising (not for Fashion Merchandising majors)
Fashion Publishing
International Marketing
Retail & Merchandise Management
Styling
Visual Merchandising (not for Visual Merchandising majors)

For specific concentration course requirements please see an Academic Advisor or the College website.

Marketing Student Consumer Information

For further student consumer information about the Marketing degree and outcomes of our graduates please visit: http://www.limcollege.edu/academics/Fashion-Merchandising.aspx