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Nov 21, 2024
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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, BBA
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 Return to: What You’ll Learn
The Bachelor of Business Administration (BBA) in Marketing major prepares students for success in highly competitive organizations, markets, and fashion-driven industries. Offering a particular focus on the fashion industry, this brand-focused, fast-paced, and internationally-oriented program also provides you with the knowledge and skills necessary to achieve in any industry.
Registered Hegis Code 0509
(Total Credits: 126/127)
(Total Liberal Arts Credits: 35)
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Notes:
All courses are required except where choice is indicated.
*First Year Experience is required of all first-time freshmen or students who have transferred in less than 13 credits.
The following credits must be earned prior to starting an internship:
10 credits/Work Project I
36 credits/Work Project II
95 credits/Senior Co-op
View The Courses You’ll Take for a complete list of professional and liberal art courses.
All students must complete the final 33 credits (in addition to the Senior Semester) at LIM College.
All entering students prior academic records are evaluated to determine Math and English capabilities. This includes SAT and/or ACT math and writing results and results of English and math courses taken at other colleges. See the LIM College website for current criteria. This information is used when planning a student’s academic program, which may include required remedial Math and/or English courses. Remedial courses do not carry credit towards the degree but do carry hours which count towards full-time status. See Credits and Hours and Remedial Course Policy for further information. LIM College offers the following concentrations for each major, which are intended to provide a focused area of study in addition to the major:
Cosmetics
Digital Business Strategy
Entrepreneurship
Event Planning
Fashion Communications
Fashion Merchandising (not for Fashion Merchandising majors)
Fashion Publishing
International Marketing
Retail & Merchandise Management
Styling
Visual Merchandising (not for Visual Merchandising majors)
For specific concentration course requirements please see an Academic Advisor or the College website. |
Return to: What You’ll Learn
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