MSCA 700 - Technology for Consumer Analytics

Graduate Division
The course is designed to provide students with the technical skills and tools necessary for analyzing consumer data effectively. Students will learn essential tools for collecting, processing, and deriving actionable insights from consumer data. The course includes ethical considerations surrounding consumer data usage, including issues related to privacy, security, and compliance with data protection regulations Students will be well-prepared to contribute valuable insights and solutions to organizations seeking to make informed decisions, enhance customer experiences, and drive strategic growth through consumer-centric data analysis.
credit(s): 3