MRKT 2619 - Fashion Marketing and Communications

Fashion Merchandising and Marketing
This course looks at marketing and communications from a global fashion perspective and through a digital and future facing lens. Students will discover how social media and communication platforms are used to reach consumers and bolster business in the technology driven marketing landscape. Career opportunities and the future of fashion marketing and communication will also be explored.
credit(s): 3
Prerequisite(s): MRKT 1550