CANN 3301 - The Marketing of Cannabis

Business
Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution of cannabis products and services. Principles, policies, and practices used in the cannabis industry are covered. The factors of consumer motivation and behavior to partake in the use of cannabis are analyzed to provide an understanding of market planning. The system of distribution of goods from cultivation to consumer will be discussed.
credit(s): 3
Prerequisite(s): CANN 1560