FASH 2616 - Digital Merchandising and Marketing

Fashion Merchandising and Marketing
This course introduces students to the array of creative and strategic merchandising and marketing functions in the digital commerce space. Businesses like Amazon, Farfetch, Uniqlo and Zola all interface with consumers through the merchandising and marketing of various product categories and content storytelling. These online drivers move towards enhancing the user experience and building a unique customer value relationship, an integral element of commerce in the global economy. Students will gain a deeper understanding of e-commerce best business practices, advancements in mobile shopping technology and the creation of a roadmap to a successful e-commerce experience. Learning will be supported by industry speakers from within many areas of fashion and related businesses.
credit(s): 3
Prerequisite(s): FASH 1110