Sep 19, 2024  
2024-2025 College Catalog 
    
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2024-2025 College Catalog
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FASH 3533 - The Buying Trip/Competitive Shopping

Fashion Merchandising and Marketing
Accompanied by faculty members, students will visit an international retail centric city (for example, London) to study the factors involved in fashion retailing, product assortment differences and pricing analysis. Students will meet with key retailers to understand their strategies and business models. Students will compare and contrast the international experience to US based retailers by channel of distribution. Pre-requisite is FASH 1210.
credit(s): 3
Prerequisite(s): FASH 1210


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