FASH 2110 - Fashion and Trend Forecasting

Fashion Merchandising and Marketing
Fashion and trend forecasting is essential to every fashion and lifestyle brand in business today. Staying relevant, understanding the process, and being able to predict what trends will resonate with consumers helps to inform future planning in business. Using industry database research, social media and street spotting, students will examine trends in color, graphics, materials, styles, and consumer lifestyle in order to create a trend forecast presentation report for a brand.
credit(s): 3
Prerequisite(s): FASH 1110