FASH 2710 - Merchandising Concepts and Practices

Fashion Merchandising and Marketing
The goal of Applied Concepts in Merchandising is for students to acquire an understanding of key concepts applied though the business of fashion. The course content is taught in six modules which include; target market analysis, pricing and finance strategies, globalization, sourcing considerations, the assortment plan process and consumer data analytics. Each module will culminate in an assignment demonstrating knowledge and critical thinking skills of the topic covered.
credit(s): 3
Prerequisite(s): FASH 1110