MRKT 3350 - Global Fashion Markets and Licensing

Fashion Merchandising and Marketing
The goal of this course is to familiarize students with the effects of globalization as well as the challenges and opportunities that abound in world markets. Emphasis is placed on the global trade environment and the economic, political, legal, social, and cultural factors that influence successful global expansion. Various options for market entry strategies in diverse economies are discussed. Students examine how marketing mix factors may need to be adapted for different markets in order for companies to compete and thrive in the global marketplace.
credit(s): 3
Prerequisite(s): MRKT 1550