FASH 3510 - Global Perspectives in Retailing: From Primark to Prada

Fashion Merchandising and Marketing
This course explores the important, and expanding, role Retailing plays in the global economy, with particular emphasis on the distinctions between existing and emerging markets, and between low price and luxury Retailers. The impact of culture on strategy and consumption will also be discussed, along with the various business models being employed around the world today.
credit(s): 3
Prerequisite(s): FASH 1110