EMRK 3415 - Digital Marketing I

Fashion Merchandising and Marketing
Internet Marketing I is a first step in understanding how and where fashion brands are connecting with and engaging consumers online. This course provides an overview of the fundamental concepts and strategies used to promote and sell products on the internet. This course begins by reviewing the history of digital fashion marketing and then moves into the internet marketing strategic planning process. Students will learn about the most popular online marketing strategies including basic web design, search engine marketing, online advertising, social media marketing, and online public relations. Students will also learn the fundamentals of online reputation management and marketing performance assessment through analytics.
credit(s): 3
Prerequisite(s): MRKT 1550