FASH 3401 - Live Activation and Production

Fashion Merchandising and Marketing
Building upon the foundation and skills learned in Event Planning Essentials focuses on the business aspects of the field. Areas of study include strategies to plan, budget, produce, promote, execute and measure the success of events. Emphasis is placed on client and vendor relations, event marketing, promotion, social media, media relations/publicity and sponsorship.
credit(s): 3
Prerequisite(s): FASH 1110, FASH 2401