MATH 4606 - Statistics for Marketing Analytics

Arts & Sciences Department
This course is for students seeking to learn more about how data drives decisions in marketing. Real-world marketing scenarios will be addressed through appropriate statistical methods. Specifically, this course teaches students to use data for planning and forecasting, market segmentation, market research, and measuring the effectiveness of advertising. The course draws on students’ existing knowledge of statistics to cover various modelling techniques such as simple and multiple linear regression.
credit(s): 3
Prerequisite(s): MATH 2760