FASH 2690 - L’oréal Brandstorm Beauty Competition

Fashion Merchandising & Marketing Department
This course aligns with a global beauty and marketing competition sponsored by L’Oreal, the world leader in innovation in the beauty marketing sector. Students that are qualified to participate will complete a deep dive into the brand, then brainstorm, collaborate and create an industry ready deck presentation to submit to the industry stakeholders. Through their participation in this multi stage competition, students will establish connections with the L’Oreal team and experience building an innovative global brand strategy, with an end goal of being awarded an internship in the global L’Oreal headquarters, located in Paris, France.
credit(s): 3
Prerequisite(s): (FASH 2115 or FASH 2721), FASH 1110, MRKT 1550