FASH 2614 - Specialized Markets

Fashion Merchandising & Marketing Department
This course explores select markets, other than women’s ready-to-wear, such as Plus, Big & Tall, Petite, Maternity, Bridal and Juniors and what makes them specialized at both the wholesale and retail levels. Emphasis is placed on interpreting demographics within the various markets and the effects it has on retail planning, merchandising and fashion trends. Careful attention is given to the use of current industry news, which helps students gain an understanding of these markets from an insider’s perspective.
credit(s): 3
Prerequisite(s): FASH 1110