Oct 31, 2024  
2023-2024 College Catalog 
    
2023-2024 College Catalog [ARCHIVED CATALOG]

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MRKT 2717 - Services Marketing

Fashion Merchandising & Marketing Department
Service organizations differ from goods organizations and require distinctive approaches with regards to the development and execution of marketing strategy. This course is designed to help students recognize the unique opportunities and challenges involved in marketing and managing services.
credit(s): 3
Prerequisite(s): MRKT 1550



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