FASH 3533 - The Buying Trip/Competitive Shopping

Fashion Merchandising & Marketing Department
Accompanied by faculty members, students will visit major European (London, Paris) or U.S. (L.A., Seattle) retail cities to study the factors involved in fashion retailing, assortment differences and pricing analysis. Students will meet with key retailers to understand their strategies and business models.
credit(s): 3
Prerequisite(s): FASH 1210