FASH 4620 - Assortment Planning and Buying Strategies

Fashion Merchandising & Marketing Department
Using real-world examples, students will assume roles as buyers and planners managing a business for a retailer. Assortment buying plans by SKU, vendor, and/or classification will be developed based on sales and profitability history. Students will need to develop fashion and basic product assortment plans for both brick-and-mortar and e-commerce from inception to exit strategy. “What if “real-world results will be hypothesized and students will have to provide analytical strategies to justify how to maximize sales, gross margin and inventory components for their departmental buying responsibilities and growth. Additional sales and business examples of reports will be provided to expose students to the actual retail business environment. Case studies will be used to analyze business decisions made by buyers and planners for current and future product, pricing, sales, promotional, turn and distribution issues in preparation for Executive Training Programs. This is the penultimate course in which students will effectively run a buying/planning department in a simulation environment.
credit(s): 3
Prerequisite(s): FASH 1110, FASH 1210, FASH 2560, FASH 3515, TECH 1310