MRKT 2650 - Fashion Branding

Fashion Merchandising & Marketing Department
This course introduces students to the core elements that go into creating, building, and revitalizing brands across a variety of global business environments that include fashion, consumer packaged goods, and services. Students explore how brand identity, positioning and messaging strategies build consumer awareness, affinity, and loyalty in a cultural, competitive, and evolving business landscape.
credit(s): 3
Prerequisite(s): MRKT 1550