FASH 2616 - Digital Merchandising

Fashion Merchandising
This course introduces students to the array of creative and strategic merchandising functions in the digital commerce space. Businesses like Amazon, Uniqlo and Zola all interface with consumers through the merchandising of product and content storytelling as drivers towards building and enhancing the customer value relationship. Learning will be supported by industry speakers from within many areas of fashion and related businesses.
credit(s): 3
Prerequisite(s): FASH 1110