MRKT 2650H - Honors The Power of the Brand

Marketing, Management & Finance
As business becomes more global, the need to strategically place and define a company’s position within the industry and consumers’ minds becomes paramount. This course will analyze the components that go into a branding strategy, why they must constantly be reviewed, and how the firm has to be prepared to adapt its strategies to properly and continuously serve the target market and remain competitive. Students will discuss brand management and trends through a case study and the development of a brand audit and strategy pitch to a client.
credit(s): 3
Prerequisite(s): MRKT 1550 and enrollment in the Fashion Scholars Program, or by permission of the Department Chair