MRKT 2716 - Celebrity and Sports Marketing

Marketing, Management & Finance
Businesses increasingly develop innovative products, including sportswear, active wear, and lifestyle products associated with sports and celebrities that appeal to millions of fans. The business of sports is a pacesetter in global marketing, including mega-events such as the Olympic Games. In order to understand the landscape for the business of sports, including sports celebrities, the challenges and opportunities are examined. Students will learn how to use strategic decision-making approaches applicable to the field of celebrity and sports marketing.
credit(s): 3
Prerequisite(s): MRKT 1550