FASH 4962 - Retail Buying and Planning Senior Capstone

Previous Course Number: NEW

Integration of the skills and knowledge acquired in previous courses. Working in teams, students research and analyze financial, merchandising and competitive data from various retail organizations. Students articulate merchandising and competitive strategies in a final presentation business plan. This course will encompass the analysis of all retail channels of distribution (mass market, off price, department stores, store is the brand, fast fashion, luxury and non-apparel). Basic financial performance analysis, retail strategy metric (product, assortment, pricing, promotion and distribution) analysis will be applied to make recommendations to foster critical thinking for entry into the retail sector. Particular attention will be given to the financial performance metrics and standards used within the retailing industry in order for students to “speak the business”.
credit(s): 6
Prerequisite(s): All required Fashion Merchandising major, LIM Core, Professional Component and Buying and Planning Track required courses.