MRKT 3350 - Global Markets

Marketing, Management & Finance
Previous Course Number: MRKT 318

The goal of this course is to familiarize students with the effects of globalization and the opportunities and challenges that abound in world markets. Emphasis is placed on the concepts of cultural awareness, communication of business practices, negotiation, and market entry strategies. Diverse markets (industrialized, developing and underdeveloped) are analyzed to show the varying tactics a marketer must utilize to compete and thrive in the global marketplace.
credit(s): 3
Prerequisite(s): MRKT 1550