MRKT 2714 - Integrated Marketing Communications

Marketing, Management & Finance
Previous Course Number: MRKT 205

A study of how to plan, develop and execute integrated marketing communications programs across the traditional marketing mix using the tools of advertising, direct marketing, sales promotion, public relations, special events marketing, online advertising, and personal selling.
credit(s): 3
Prerequisite(s): MRKT 1550, MRKT 2710