MRKT 1550 - Marketing

Marketing, Management & Finance
Previous Course Number: MRKT 103

Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Principles, policies, and practices used by manufacturers, wholesalers, and retailers are covered. The factors of consumer behavior and motivation are analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer will also be discussed.
credit(s): 3