VMER 3314 - Visual Technology I

Visual Merchandising
Previous Course Number: VMER 131

The evolving retail model is continually implementing new systems to increase efficiency, profitability and differentiation in a highly competitive marketplace. The retail process has become a multifaceted endeavor with many disciplines working together toward a common goal. Visual technology unifies the vital components of the retail and fashion business (fashion merchandising, marketing and visual merchandising), through the use of advanced computer software. Students will develop and access product ideas with an easy-to-use visual database complete with storyboarding, reporting, image processing, color changing, and data-importing tools. A quantitative assortment planning process becomes visual as students “drag and drop” product images to create, analyze and calculate the “buy” for store-graded assortment. Completing the process, students will then model fully merchandised virtual 3D stores.
credit(s): 3
Prerequisite(s): VMER 2601