MRKT 2718 - Tourism and Hospitality Marketing

Marketing, Management & Finance
Previous Course Number: MRKT 360

The tourism and hospitality sectors are undergoing rapid changes. This course introduces students to the core concepts related to marketing in the tourism and hospitality sectors. It helps students develop and manage successful marketing approaches specific to the opportunities and challenges of the global tourism and hospitality markets. Topics include the globalization of the tourism industry, segmentation of tourism markets, consumer behavior related to tourism, effective communication approaches, and service management for the hospitality industry. The course will illustrate successful examples of tourism and hospitality marketing and provide actionable advice for marketing planning in these sectors.
credit(s): 3
Prerequisite(s): MRKT 1550