MRKT 3316 - Public Relations

Marketing, Management & Finance
Previous Course Number: MRKT 308

This is a general course on public relations techniques. It will cover a range of activities spanning a variety of media to influence public opinion and manage an organization’s reputation, including traditional and digital outlets. Students will learn to evaluate publicity opportunities, comprehend angles, write publicity materials, and create special events.
credit(s): 3
Prerequisite(s): MRKT 1550