EMRK 2725 - Fashion Communications in a Digital Age

Marketing, Management & Finance
Previous Course Number: FASH 259

Brand building, brand positioning, and developing brand ambassadors are at the root of all effective communication processes. This course introduces students to the principles and practices of advertising and public relations as they apply to fashion brands and products. Students learn to manage integrated communications strategies, identifying and communicating brand principles to varied target markets through online video, social networks, digital radio, and other emerging media.
credit(s): 3
Prerequisite(s): ENGL 1100, FASH 1110, MRKT 2650