VMER 120 - Display Graphics

Display Graphics exposes students to an in-depth analysis of the integral role of graphics in the visual merchandising field and the development of a store or company image. It emphasizes the importance of typography as the cornerstone of graphic communication. Creativity is encouraged through a series of conceptual exercises and challenges. Professional projects, selected readings, hands-on computer exercises, and defined field trips provide students with an overview of the history, terminology, and applications of retail graphics and a basic working understanding of computer-generated design solutions.

3 credits