MRKT 412 - Senior Marketing Capstone

Through the use of research, data collection, and analysis, student groups examine the viability of successfully marketing a product or service to a selected target market. The course emphasizes the roles group dynamics, teamwork, research design and analysis, and communication play in business and culminates in an oral and written presentation of the selected product or service.

3 credits

Prerequisite: Senior standing and all program-specific required coursework