MRKT 318 - Global Markets

The goal of this course is to familiarize students with the effects of globalization and the opportunities and challenges that abound in world markets. Emphasis is placed on the concepts of cultural awareness, communication of business practices, negotiation, and market entry strategies. Diverse markets (industrialized, developing, and underdeveloped) are analyzed to show the varying tactics a marketer must utilize to compete and thrive in the global marketplace.

3 credits

Prerequisite: Marketing