MRKT 304 - E-Commerce

Recognizing the crucial role of technology in transforming business practices, this course is an introduction to the process of electronically buying and selling goods, services, and information. Taught in a computer-equipped classroom, students gain firsthand experience as e-consumers on the World Wide Web as they evaluate e-commerce, how it is being conducted and managed, and its major opportunities, limitations, issues, and risks.

3 credits

Prerequisite: Marketing