MNGT 218 - International Retailing

This course explores the vital, expanding role of retailing globally. Foreign market entry strategies, as well as economic, cultural, and sociological differences in world markets will be evaluated. Emphasis is placed on the results of world economic integration and how that unification affects business and consumer buying decisions. Case studies featuring prominent global retailers, current industry articles, and videos are used throughout the course to turn theory into practice and to further develop critical-thinking skills.

3 credits

Prerequisite: Retailing