MNGT 107 - Buying

This course familiarizes students with the buyer’s role within the framework of the different channels of distribution in the retail industry. The focus of the course is on the main functions of a buyer-branded versus private label, how much to buy, what to buy, vendor/supplier negotiations, presenting and selling the merchandise, and how these functions can best be performed to maximize profit. Retail reports are discussed to familiarize the students with ways to react to business conditions. Students are assigned projects designed to broaden their knowledge in a marketing channel of their choice.

3 credits

Prerequisite: Retailing