FASH 260 - Introduction to the Cosmetics and Fragrance Industry

This course is an overview of the cosmetics and fragrance industry. Students become familiar with an array of manufacturers, marketing strategies, trade associations, and trade publications. Coursework includes terminology, product knowledge, and application techniques used in retail marketing. The course provides a broad outlook on career opportunities in the cosmetic, fragrance, and related industries.

3 credits

Prerequisite: Fashion Fundamentals