MNGT 325 - Multi-Channel Retail

In the dynamic industry of Retailing, corporations and entrepreneurs now need to expand beyond the traditional brick and mortar/ click and mortar strategy in order to reach and appeal to customers. This course will identify the strategic channels that retailers will need to develop in order to succeed. International expansion, e-tailing, m-commerce, social media and pop up stores will be explored for growth opportunities.

3 credits

Prerequisites: Retail, eCommerce