Oct 21, 2020  
2017-2018 College Catalog 
    
2017-2018 College Catalog [ARCHIVED CATALOG]

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MPSR 653 - Fashion Retail Management

Graduate Division
This course examines retail operations and strategies, including the history of retailing, contemporary retailing strategies for consumption, merchandise mix and selection processes, product assortment analysis, retail store and space allocation for product assortments, and current retail operations in the global marketplace. It provides an advanced understanding of retail merchandising in the U.S. and of how companies have expanded globally as well as online. Students will develop knowledge about how retailers go international while maintaining their brand integrity. In addition, students will examine how non-U.S. retailers have influenced Americans’ ideas about consumption.
credit(s): 3



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