LIM College History
Nearly eight decades ago, Maxwell F. Marcuse, an authority and pioneer in the fields of education and fashion, was asked by leading retailers to create an educational institution for the business of fashion and merchandising. In 1939 Mr. Marcuse founded the Laboratory Institute of Merchandising (LIM) which would eventually become LIM College in 2009.
Mr. Marcuse brought a wealth of experience and knowledge to establishing LIM College. In addition to holding several advertising positions with prominent retailers such as R.H. Macy’s, Mr. Marcuse lectured on retail advertising, sales promotion, and fashion merchandising. He was also the author of several books on retailing. Mr. Marcuse’s background was instrumental in incorporating hands-on training and practical work experience as the foundation of LIM College’s mission.
Maxwell F. Marcuse’s son, Adrian G. Marcuse, joined LIM College in 1962 and assumed the presidency 10 years later. In his 40 years at the College, he kept alive the vision created by his father and successfully took it from an institution that granted certificates for a one-year program to a Middle States-accredited, four-year college that granted baccalaureate degrees.
LIM College’s current President, Elizabeth S. Marcuse, is the third generation of the founding family to hold this position. With a unique combination of more than 25 years of retail and manufacturing industry experience and hands-on administrative expertise, President Marcuse has led LIM College’s ascension to a graduate-level institution while presiding over a cycle of unprecedented strategic growth.
Today, the College is moving forward into an exciting time of increased global awareness with a renewed commitment to excellence as it remains true to its original mission to educate and prepare students for successful careers in the fashion and related industries.
The LIM College Campus
LIM College is situated on East 45th and East 53rd Streets, and on Fifth Avenue - just steps from some of the world’s most famous companies and retail stores. Facilities include a comprehensive 5,000-square-foot library, state-of-the-art Mac and PC computer labs, learning centers and studios, a photography studio, a bookstore, and a cafe. Student housing is located on Manhattan’s Upper East Side, at the 1760 Third Avenue Residence Hall.
About the LIM Fashion Education Foundation
The LIM Fashion Education Foundation (FEF) was founded in 1977 and has as its primary purpose the provision of scholarship and grant aid to students who wish to attend LIM College. An independent, tax-exempt organization with a Board of Directors that is separate and distinct from LIM College, the FEF raises funds through individual and corporate contributions and special fund raising events. The FEF also works to secure in-kind donations to enhance the educational capabilities of LIM College.
The following link will take you to a pdf version of the campus map.