MRKT 343 - Celebrity and Sports Brand Management

New career opportunities continue to develop as major companies and entrepreneurs develop innovative products including sportswear and activewear associated with celebrities that appeal to millions of fans. The business of celebrity branding is a pacesetter in global marketing, including mega-events such as the Olympics and the World Cup watched live by hundreds of millions of television viewers around the world. Understanding the enlarged landscape for the business of celebrity branding calls for recognition of the possible limits to growth in money and/or time on the part of fans, broadcast viewers/listeners, merchandise consumers, and sponsors/advertisers. For this reason, strategic decision-making has become more and more vital in the field of celebrity promotion.
3 credits
Prerequisite: MRKT 103 or MRKT 103H, MRKT 204, MRKT 228 or MRKT 228H