Marketing, BBA

LIM Bachelor’s Degree Core

Required Courses - 19 Credits

• EECM 1801 - Industry Exploration Seminar credit(s): 1
• EECM 1802 - Industry Exploration Internship: Retail credit(s): 2
• EECM 2801 - Career Building Seminar credit(s): 1
• EECM 2802 - Career Building Internship credit(s): 2
• EECM 480A - Senior Co-op Preparation credit(s): 0
• EECM 480B - Senior Co-op credit(s): 6
• FASH 1110 - Introduction to the Fashion Business credit(s): 3
• FASH 1210 - Retailing credit(s): 3
• LIMS 1000 - First Year Experience credit(s): 1

BBA Professional Core

Required Courses - 27 Credits

• ACCT 2700 - Accounting credit(s): 3
• BUSN 3310 - Business Law credit(s): 3
• MRKT 1550 - Marketing credit(s): 3
• FASH 2710 - Applied Concepts in Merchandising credit(s): 3
• FNCE 3410 - Finance credit(s): 3
• MNGT 2310 - Management credit(s): 3
• MNGT 4650 - Leadership and Negotiation credit(s): 3
• TECH 1310 - Business Spreadsheets credit(s): 3
• Global Requirement
    credits(s):3

Marketing Major Requirements

Required Courses - 27 Credits

• EMRK 3315 - E-Commerce credit(s): 3
• MRKT 2650 - The Power of the Brand credit(s): 3
• MRKT 2710 - Consumer Behavior credit(s): 3
• MRKT 2714 - Integrated Marketing Communications credit(s): 3
• MRKT 2715 - Applied Marketing Research credit(s): 3
• MRKT 4960 - Marketing Senior Capstone (6CR) (Amended 10/10/2017 - Effective Fall 2017) credit(s): 6
• VMER 1010 - Introduction to Visual Merchandising credit(s): 3
• Marketing Elective
     credits(s): 3

BBA Liberal Arts Requirements

36 Credits

   Required Courses - 27 Credits

• COMM 1110 - Public Speaking credit(s): 3
• COMM 2010 - Critical Thinking: Reading, Writing and Research credit(s): 3
• COMM 2710 - Professional Communications credit(s): 3
• ECON 2100 - Economics credit(s): 3
• ENGL 1100 - English Composition credit(s): 3
• ENGL 3110 - Junior Writing Topics credit(s): 3
• MATH 1100 - College Algebra credit(s): 3
• MATH 2610 - Survey of Statistics credit(s): 3
• PHIL 3650 - Ethics credit(s): 3

Additional Elective Courses

15 Credits

Electives are any courses numbered 1000 or higher (except EECM 1890 - Career Exploration Internship) which are not specifically required for the student’s degree program.

Notes:

All courses are required except where choice is indicated.

First Year Experience is required of all first-time freshmen or students who have transferred in less than 13 credits.

For BPS and BBA degree students, a minimum of 58 credits must be completed at LIM College.

For BS degree students, a minimum of 61 credits must be completed at LIM College.

All entering students’ prior academic records are evaluated to determine Mathematics and English capabilities. This includes SAT and/or ACT math and writing results and results of English and mathematics courses taken at other colleges. See the LIM College website for current criteria. This information is used when planning a student’s academic program, which may include required remedial Mathematics  and/or English  courses. Remedial courses do not carry credit towards the degree, but do carry hours which count towards full-time status. See Credits and Hours  and Remedial Course Policy  for further information. 

Fashion Scholars

All Fashion Scholars are required to complete the following:

• Minimum of 24 credits at the honors level, achieving a minimum final grade of B in each course (substituting for the non-honors equivalent):

• ACCT 2700H - Honors Accounting credit(s): 3
• BUSN 3310H - Honors Business Law credit(s): 3
• COMM 1110H - Honors Public Speaking credit(s): 3
• COMM 2010H - Honors Critical Thinking: Reading, Writing and Research credit(s): 3
• COMM 2710H - Honors Professional Communications credit(s): 3
• ECON 2100H - Honors Economics credit(s): 3
• ENGL 3110H - Honors Junior Writing Topics credit(s): 3
• FASH 1110H - Honors Introduction to the Fashion Business credit(s): 3
• FASH 1210H - Honors Retailing credit(s): 3
• FASH 2710H - Honors Applied Concepts in Merchandising credit(s): 3
• FNCE 3410H - Honors Finance credit(s): 3
• LIMS 1000H - Honors First Year Experience Seminar credit(s): 1
• MATH 2610H - Honors Survey of Statistics credit(s): 3
• MNGT 2310H - Honors Management credit(s): 3
• MRKT 1550H - Honors Marketing credit(s): 3
• PHIL 3650H - Honors Ethics credit(s): 3

•  

  Business Calculus and Applied Data Analysis Requirement

   

• MATH 1501 - Business Calculus I credit(s): 4 for
  MATH 1100
    credits(s): 3
• MATH 2760 - Applied Data Analysis credit(s): 3  for one
  liberal arts elective
    credit(s): 3

• If a grade of B or higher is achieved in MATH 1501 Business Calculus I and/or MATH 2760 Applied Data Analysis, these courses can be included in the 24 required honors credits.

   

  Foreign Language Requirement
   

  Foreign Language
    credit(s): 3 for one
  liberal arts elective
    credit(s): 3
  Foreign Language
    credit(s): 3 for one
  liberal arts elective
    credit(s): 3
  Advanced Language Topics
    courses are counted as honors credits.

Concentrations

LIM College offers the following concentrations for each major, which are intended to provide an additional focused area of study:

Cosmetics
Digital Business Strategy
Entrepreneurship
Event Planning
Fashion Media (not for Fashion Media majors)
Fashion Merchandising (not for Fashion Merchandising majors)
**Fashion Publishing
Home Fashions
International Business (not for International Business majors)
International Marketing
Responsible Business Practices
Retail & Merchandise Management
Styling
Visual Merchandising (not for Visual Merchandising majors)

For specific concentration course requirements, students should see their Academic Advisor or check the College website.

** Fashion Publishing discontinued effective 9/24/2017

Marketing Student Consumer Information

For further student consumer information about the Marketing degree and outcomes of our graduates please visit: http://www.limcollege.edu/gedt/marketing_bs.html